Referral program
Referral is the first growth lever
Referral is 26% of attributed signups, 34% of attributed paid conversions, and 38% of attributed 90-day MRR. This page gives customers, partners, and creators a clean place to send people who need accurate time data without manual timers.
Priority
Scale referrals before broad spend
Referral alone is 18.7% of all signups but 26.7% of all 90-day paid MRR. Give it 30-40% of acquisition effort before expanding weaker channels.
Offer
Start with a 20-30% credit test
Use credit size as the first reward variable, then optimize against CAC, LTV, paid conversion, and team expansion instead of raw referral volume.
Route
Keep the referred path simple
Referred visitors should see one promise: Rize captures work automatically, keeps privacy intact, and turns time data into billing and planning reports.
A 1pp referral lift beats bigger gains elsewhere
At current volume, a 1pp conversion lift in referrals adds roughly 49 paid users per year. That beats a 2-3pp lift in YouTube or Google because referral volume is already large and downstream MRR is stronger.