Agencies live and die by billable hours. Under-track and you leave money on the table. Over-track and you erode client trust. The tool you choose to capture those hours shapes everything from profitability to team morale.
Toggl Track is one of the most widely used time trackers on the market. Rize takes a fundamentally different approach with fully automatic, AI-powered tracking. Below we break down the key differences so you can pick the right tool for your agency.
Quick Comparison
| Feature | Rize | Toggl Track |
|---|---|---|
| Tracking method | Fully automatic (AI-powered) | Manual timers + optional auto-tracker |
| Client tagging | AI auto-categorization by client and project | Manual project and client assignment |
| Privacy | No screenshots, no keylogging, local-first | Optional screenshots on Business tier |
| Team pricing | $19.99/seat/month (annual) | $9/seat/month (Starter) to $16.35/seat/month (Premium) |
| Free trial | 7 days, full access | 30 days on paid plans |
| Integrations | Calendar, ClickUp, Linear, Slack + auto-detection | 100+ integrations including Jira, Asana, Salesforce |
| Reporting | Automatic daily/weekly reports, profitability insights | Customizable dashboards, billable rate reports |
| Platform | macOS, Windows, Web | Web, macOS, Windows, iOS, Android, browser extension |
Tracking Method: Automatic vs Manual
The biggest difference between Rize and Toggl is how time gets captured.
Toggl uses a start/stop timer model. Team members click a button when they begin a task and click again when they finish. Toggl also offers a desktop auto-tracker that detects which apps you use, but you still need to manually review and assign time entries at the end of the day.
Rize runs silently in the background. There are no timers to start, no buttons to click, and no end-of-day review. Rize's automatic time tracking watches which applications, documents, and websites you work in and automatically categorizes time by client and project. For agencies where creatives, developers, and strategists context-switch constantly, this means every minute gets captured without interrupting flow.
The practical impact is significant. Studies show manual time tracking loses 15-40% of billable hours to forgotten timers and estimation errors. For a 10-person agency billing $150/hour, even a 15% gap translates to over $200,000 in lost annual revenue. Ben Jackson's 12-person team at Momentum Studio recovered 20% more billable time after switching from Harvest — along with 8 hours per week in admin savings and a 15% increase in project profitability.
Client and Project Management
Toggl organizes work into workspaces, projects, and clients. Your team selects the project and client each time they start a timer. This gives you precise control, but it depends entirely on team discipline.
Rize uses AI to learn which applications and documents belong to which clients and projects. After a short training period, it automatically tags time entries. You can always correct or reassign, but the default state is accurate data rather than empty timesheets waiting to be filled in.
Privacy and Trust
Agency teams are often resistant to time tracking because it feels like surveillance. As Ben Jackson, CEO of 12-person creative agency Momentum Studio, told us: "It wasn't just a financial issue — it was a relational one. You end up interrogating your team about time logs, and that breaks down trust." The privacy model of your chosen tool matters for adoption.
Rize was built around a privacy-first philosophy. There are no screenshots, no keylogging, and no screen recording. All tracking data is processed locally first. Your team sees their own data, and managers see aggregated reports without the ability to surveil individual screens.
Toggl does not take screenshots on its free or Starter plans. However, the Business plan includes optional screenshot functionality. While screenshots are opt-in and visible to employees, the mere availability of the feature can create friction during onboarding.
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Start Free TrialPricing Comparison
For a 10-person agency team billed annually:
- Rize Team: $19.99/seat/month = $199.90/month ($2,399/year)
- Toggl Starter: $9/seat/month = $90/month ($1,080/year)
- Toggl Premium: $16.35/seat/month = $163.50/month ($1,962/year)
On a pure price-per-seat basis, Toggl is more affordable. But the value equation shifts when you factor in time recovery. If Rize's automatic tracking captures even one additional billable hour per team member per week at $150/hour, that is $78,000 in recovered annual revenue — far exceeding the cost difference.
There is also the hidden cost of manual tracking administration. Agencies using timer-based tools often spend 2-4 hours per week per employee on timesheet review, correction, and submission. With Rize, that admin overhead drops to near zero.
Integrations
This is an area where Toggl has a clear advantage in breadth. With 100+ integrations spanning project management, CRM, invoicing, and development tools, Toggl fits into almost any existing agency stack. Jira, Asana, Salesforce, QuickBooks, and many more are supported natively.
Rize takes a different approach. Rather than requiring manual integration setup, Rize automatically detects work across your tools. If your team uses ClickUp, Linear, Figma, VS Code, or Google Workspace, Rize picks up time spent in each without any configuration. Rize also integrates with calendar apps and Slack to understand meetings and communication time.
If your agency relies heavily on a specific tool like Salesforce or QuickBooks for time-to-invoice workflows, check that Rize supports your stack before switching. If your priority is zero-setup time capture across common productivity tools, Rize delivers that out of the box.
Who Should Choose Which?
Choose Rize if:
- Your team resists timers and timesheets are consistently incomplete
- You suspect you are under-billing because hours are going untracked
- Privacy is a priority and screenshots are a dealbreaker for your team
- You want profitability insights without adding admin work for your team
- Your agency works across many apps and context-switches frequently
Choose Toggl if:
- Your team is already disciplined about starting and stopping timers
- You need deep integrations with specific enterprise tools like Salesforce
- Budget is the primary constraint and manual tracking overhead is acceptable
- You need mobile time tracking for field work or on-site client visits
- You prefer granular control over how every minute gets categorized
Conclusion
Both Rize and Toggl are capable time tracking tools, but they solve the problem in fundamentally different ways. Toggl gives you precise manual control with a massive integration ecosystem. Rize eliminates the tracking burden entirely with AI that captures every billable minute automatically.
We hear from agency owners every week who are surprised by how much billable time was falling through the cracks. For agencies losing revenue to incomplete timesheets and spending hours on timesheet administration, the switch to automatic tracking typically pays for itself within the first month. See how Rize works for agency teams, or explore the full Rize vs Toggl comparison with feature-by-feature breakdown.
Related Comparisons
Looking at other options? Read our Rize vs Timely comparison for another automatic tracking alternative, or see the three-way accuracy comparison between Rize, Timely, and Toggl. For a broader view, check our best automatic time tracking software roundup or see how Rize stacks up against Harvest and Clockify.
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