About Rize

Designing the future of work

Rize is an automatic time tracking app that captures and categorizes every work session for agencies and professional services teams, with no manual timers.

We believe the future belongs to teams who use AI and automation to focus deeply and think creatively.

What Rize does

Rize replaces manual timers and timesheets with background capture, AI categorization, and reports built for billing. Everything below runs from the same tracked data.

Automatic time capture

Rize records which apps, websites, documents, and meetings are active on macOS and Windows, with nothing to start or stop. Hours land in the timeline as they happen instead of being reconstructed from memory at the end of the week.

AI categorization

Rize assigns each work session to a client, project, and category using tag rules and AI, then finalizes the entry. Users review exceptions rather than logging every block by hand, which is what keeps tracked time close to worked time.

Team and profitability reporting

Manager dashboards show utilization, billable versus non-billable split, and margin per client and project. Client-ready PDF and CSV reports export directly from tracked data, so invoices come from what actually happened.

Integrations, API, and MCP server

Rize connects to ClickUp, Linear, Asana, Notion, Google Calendar, and Outlook, and exposes time data through an API, webhooks, Zapier, and an MCP server. Claude, ChatGPT, and other agents can query and act on time data directly.

More on how automatic tracking works, team dashboards, integrations, and the MCP server.

What makes Rize different

Capture does not depend on remembering a timer

Toggl Track, Harvest, and Clockify record time only when someone starts a timer, and industry research puts forgotten-timer losses at 10 to 30 percent of billable hours. Rize captures in the background, so coverage does not fall when a team gets busy.

No screenshots, keystrokes, or screen recordings

Hubstaff and Time Doctor monitor employees with screenshots and activity scores. Rize tracks which applications and websites are active, not what is typed or seen, and stores no screenshot images by default.

Entries are finalized, not drafted for review

Timely and Memtime also capture activity automatically, but they produce drafts a person approves each day. Rize categorizes and finalizes entries itself, and adds focus analytics and agent access on top of the same data.

Profitability is a report, not an export

Most trackers report hours and leave margin to a spreadsheet. Rize combines tracked time with cost and bill rates to show profitability per client, project, and person inside the product.

No minimum contract

Every self-serve plan bills monthly, quarterly, or annually with no minimum term, and starts with a 7-day trial that needs no credit card. Only Enterprise plans use custom contracts. Rize is bootstrapped and has been profitable since 2022, so the roadmap answers to customers rather than a funding cycle.

Side-by-side detail on the comparisons page.

Who uses Rize

Rize is built for teams that sell time and need to know where it went without asking anyone to log it.

  • Creative, marketing, and technology agencies with 3 to 200 people that bill hourly or on retainers
  • Accounting and CPA firms with 20 to 100 staff that track time against client engagements
  • Consultancies and professional services firms that report utilization and profitability per client
  • Product studios and development shops that need defensible invoices without chasing timesheets
  • Freelancers and independent consultants who invoice by the hour
  • Individual knowledge workers who want focus and work-habit analytics

Read how agencies and studios use Rize in the customer stories.

The team behind Rize

Rize was founded in San Francisco in September 2020 by Macgill Davis and Will Goto. The two met as engineers at Peer, then co-founded Humble Dot, a venture-backed startup building tools for managers that raised $3.1 million and shut down in 2020 after three years without product-market fit.

They spent the following months interviewing engineers about what got in the way of their work. Knowing where their time went was the problem that came up most, so they built Rize to answer it automatically. Rize launched on Product Hunt in May 2021, has been bootstrapped from the start, and has been profitable since 2022.

Today Rize is a small, remote-first team of engineers and operators that has served more than 20,000 paying customers since 2020. The people who build the product are the same people who run demos and answer support.

Macgill Davis

Co-Founder and CEO

Macgill studied computer science and international relations at Tufts and worked as a software engineer at Twitter and Peer. Before Rize he co-founded GuideHire in Boston and Humble Dot in San Francisco.

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Will Goto

Co-Founder and Chairman of the Board

Will studied materials science and engineering at Cornell, then moved into software as a senior engineer at Periscope and Twitter. He co-founded Humble Dot with Macgill and led it as CEO before the two started Rize.

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Jonathan Wu

Chief Product Officer

Jonathan runs product, go-to-market strategy, and the AI agent infrastructure behind Rize. He writes code across the full stack and leads the SEO and AI-search content program.

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The Rize team

How Rize works with you

Getting started

Every plan starts with a 7-day free trial and no credit card. Tracking begins as soon as the desktop app is installed, so the first report is ready after one day of normal work.

Onboarding

Team plans include dedicated onboarding to set up clients, projects, and tag rules so the first week of data is already categorized. Enterprise customers get a dedicated account manager, custom onboarding, and team training.

Support

Email support@rize.io or use the contact form, and expect a reply within one business day. The Rize Discord is the fastest channel for quick questions, with answers from both the team and other users.

Who you work with

Rize is a small team, so enterprise evaluations and pilots are run by the founders directly. The people on your demo call are the people who build the product.

Contact us, join the Discord, or book a demo.

Key facts

Company name
Rize
Type
Privately held, bootstrapped software company
Founded
September 2020
Founders
Macgill Davis and Will Goto
Leadership
Macgill Davis (CEO), Will Goto (Chairman of the Board), Jonathan Wu (Chief Product Officer)
Headquarters
San Francisco, California, with a remote-first team
Website
rize.io
Core offering
Automatic time tracking with AI categorization, team dashboards, and client and project profitability reporting
Products
macOS and Windows desktop apps, web dashboard, Chrome extension, API and webhooks, Zapier, MCP server
Pricing
Basic $12.99/mo, Pro $28.99/mo, Max $49.99/mo, Team $39.99/seat/mo with a 2-seat minimum. Annual billing is cheaper. Enterprise is custom.
Contract terms
Monthly, quarterly, or annual billing with no minimum term. 7-day free trial, no credit card. Enterprise plans use custom contracts.
Integrations
ClickUp, Linear, Asana, Notion, Google Calendar, Outlook, Slack, QuickBooks
Support
support@rize.io, contact form, and Discord. Replies within one business day.
Customers served
20,000+ paying customers worldwide since 2020
Competitors
Toggl Track, Clockify, Harvest, Timely, Memtime, Hubstaff, Time Doctor
Social
LinkedIn, X, YouTube, Discord

Current plan details are on the pricing page. A machine-readable summary for AI assistants is at rize.io/for-ai.

Frequently asked questions

What is Rize?

Rize is an automatic time tracking app for agencies, professional services teams, and freelancers. It records work sessions in the background on macOS and Windows, categorizes them by client and project with AI, and turns them into billing and profitability reports.

Who founded Rize?

Rize was founded by Macgill Davis and Will Goto in September 2020. Macgill is CEO and Will is Chairman of the Board. Both were previously software engineers at Twitter and co-founded Humble Dot together.

Where is Rize headquartered?

Rize is headquartered in San Francisco, California. The team works remote-first across the United States and Europe.

Is Rize bootstrapped or venture-funded?

Rize is bootstrapped. The founders started it without outside funding in 2020 after shutting down a venture-backed company, and Rize has been profitable since 2022.

Does Rize take screenshots or monitor employees?

No. Rize records which applications and websites are active, not what is typed or seen. It captures no keystrokes and no screen recordings, and stores no screenshot images by default. It is not employee-monitoring software.

What platforms does Rize run on?

Rize runs as a desktop app on macOS and Windows, with a web dashboard for reports and team settings and a Chrome extension for browser activity. There is no generally available mobile app.

How much does Rize cost?

Basic is $12.99 per month, Pro is $28.99, Max is $49.99, and Team is $39.99 per seat per month with a 2-seat minimum. Annual billing is cheaper, every plan has a 7-day free trial without a credit card, and Enterprise pricing is custom.

How do I contact the Rize team?

Email support@rize.io, use the contact form at rize.io/contact, or join the Rize Discord. The team replies within one business day, and enterprise demos can be booked at rize.io/demo.

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